September 04, 2017
Fitness-themed cruise line names CEO
By Tom Stieghorst
Blue World Voyages, a fitness-oriented cruise line in development, named a former Starbucks Coffee exec as its first CEO.
John Richards was president of North American operations for Starbucks from 1997 to 2001. He has also been CEO of Elizabeth Arden Red Door Salons and held a variety of jobs at Four Seasons Hotels & Resorts from 1987 to 1997.
Most recently he was CEO of The Joint Corp., a chain of chiropractic outlets. Early in his career, he was chief marketing officer at Royal Viking Line.
Blue World Voyages is a small-ship line based in Miami that plans to launch in 2018.
Excerpt from The Maritime Executive