Blue World Voyages: A New Cruise Line For Health And Wellness Enthusiasts.

Blue World Voyages: A New Cruise Line For Health And Wellness Enthusiasts.

A growing number of cruise lines—operating riverboats and ocean-going vessels—are redefining their onboard amenities, culinary programs and shore excursions to appeal to the growing number of “active” midlife travelers. They’re crafting menus with healthy options, bringing fitness activities and experts onboard, and designing new excursions and itineraries.

Hank Haney Golf signs on with Blue World Voyages.

Hank Haney Golf signs on with Blue World Voyages.

Blue World Voyages, a new line focused on active lifestyle cruising, announced a partnership agreement with internationally imminent Hank Haney Golf. The collaboration calls for ongoing programs aboard ship and ashore, including two special ‘golf only’ sailings per year.

Former Starbucks president to head Blue World Voyages as CEO.

Former Starbucks president to head Blue World Voyages as CEO.

John B. Richards, former president of Starbucks, N.A. and other iconic companies, has taken the helm of Blue World Voyages as chief executive officer. Gene Meehan, chairman and founder of Blue World Voyages, said Richards will work closely with him and the development team to introduce this new cruise brand fully dedicated to sports, wellness and active lifestyle consumers.

The top three luxury cruise trends for 2018.

The top three luxury cruise trends for 2018.

Showing the depth of the demand for wellness, fitness and “personal healing” is the future launch of Blue World Voyages, a new upscale, small-ship line designed totally with a wellness and active lifestyle focus. Gene Meehan, the line’s chairman and founder, is a health, fitness and spa entrepreneur as well as a competitive rower, climber and golfer. Blue World’s co-founder and CEO is John Richards, a former executive with Starbucks, Four Seasons Hotels, The Red Door by Elizabeth Arden, and early in his career, Royal Viking Line.