John Richards

Co-Founder and CEO, Blue World Voyages
Instrumental in building iconic global brands, including Starbucks, Four Seasons Hotels and Elizabeth Arden Spas. 

An accomplished CEO and board member for iconic, early foundation consumer companies: Four Seasons Hotels, Starbucks, Elizabeth Arden Spas, John Richards brings success and meteoric growth to these firms. His expertise is built on a CPG foundation and success in travel, hospitality and specialty retail, translated to healthcare services, fitness and beauty companies in a range of multi-channel growth environments. John brings deep knowledge of affluent consumers with proven digital marketing, operations, and real estate skills, to drive strong financial results. With 20+ years of public and private board experience, he is well versed in Boardroom & Corporate Governance, IPO and private equity funding.


Global Branding & Operations: Built Four Seasons Hotels global brand strategy, marketing infrastructure and new standards growing from 8 to 42 hotels, in from 3 to 22 countries and $400 million to $2.5 billion revenue. During his tenure in the 90s, as CMO and EVP Operations, Four Seasons became the luxury hotel leader.

Meteoric Growth & Innovation: Grew Starbucks into a national chain by achieving record retail expansion. Built operations team that grew the company from 500 to 3,000 stores, and $400 million to $2.5 billion in 3 years. 'Comp' store sales doubled from 3% to 7+% through new products (Frappuccino), acquisitions (Tazo Tea) while I served as its first President of Starbucks N.A. 

Rebuilding Legacy Brands: Rebuilt the classic Elizabeth Arden Red Door brand. Created and executed a complete new 'end-to-end' strategy. Built a team that doubled store counts and profitability with improved margins, new skin care products and digital innovation as President and CEO.