John Richards

Co-Founder and CEO

Instrumental in building iconic global brands, including Starbucks, Four Seasons Hotels and Elizabeth Arden Spas.

An accomplished CEO and board member for iconic, early foundation consumer companies: Four Seasons Hotels, Starbucks, Elizabeth Arden Spas, John Richards brings success and meteoric growth to these firms. His expertise is built on a CPG foundation and success in travel, hospitality and specialty retail, translated to healthcare services, fitness and beauty companies in a range of multi-channel growth environments. John brings deep knowledge of affluent consumers with proven digital marketing, operations, and real estate skills, to drive strong financial results. With 20+ years of public and private board experience, he is well versed in Boardroom & Corporate Governance, IPO and private equity funding. Highlights:

Global Branding & Operations: Built Four Seasons Hotels global brand strategy, marketing infrastructure and new standards growing from 8 to 42 hotels, in from 3 to 22 countries and $400 million to $2.5 billion revenue. During my tenure in the 90's, as CMO and EVP Operations, Four Seasons became the luxury hotel leader.

Meteoric Growth & Innovation: Grew Starbucks into a national chain by achieving record retail expansion. Built operations team that grew the company from 500 to 3,000 stores, and $400 million to $2.5 billion in 3 years. 'Comp' store sales doubled from 3% to 7+% through new products (Frappuccino), acquisitions (Tazo Tea) while I served as its first President of Starbucks N.A.

Rebuilding Legacy Brands: Rebuilt the classic Elizabeth Arden Red Door brand. Created and executed a complete new 'end-to-end' strategy. Built a team that doubled store counts and profitability with improved margins, new skin care products and digital innovation as President and CEO.